Sadly, Lexicon also found that only 32 percent of employees highly rate communications from their company’s leadership. According to Lexicon Content Marketing, more than 80 percent of Americans say employee communication is a key factor in developing trust in employees. Dialogues about company changes have to be a component in this messaging. In a recent Salesforce study, 96 percent of executives surveyed cited a lack of collaboration or ineffective communication as one of the most important factors in workplace failures. The status of internal communication is under fire. Is it something they did? Are budgets to blame? Is there a new vision? Knowing these factors can make company transitions a lot easier for staff. Most often when changes occur, the first thing staff want to know about is the reason for the change. It breeds distrust among workers, so it would be in the company’s best interest to communicate all changes to employees. This is likely the way that many employees feel when they are the last to find out about company changes, especially those that impact them directly. Emotions of confusion, betrayal, and annoyance make total sense in this situation. It would be understandable that they would feel stressed and a little angry that they were not consulted about changes that affected them. The walls are covered in new paint, furniture has been changed to another location, and the person cannot find anything you once had. They walk in to see that everything has been changed. Why Is It Important to Communicate During Organizational Changes? Workers need to feel comfortable with where the company is heading, and transparent communication is what is often needed to keep workers trusting the process. This makes communication one of the most pivotal aspect of change management. The ultimate goal of change management is to walk employees through the change to a point of acceptance. Change management is about the strategies and tactics leaders use to keep processes, job roles, systems, and structures going and adjusting to the transition. There are a lot of moving parts leaders have to manage as their organization goes through a company-wide change. Dealing with transitions becomes even more difficult when this happens in the setting of a company. People understand this in theory, but as time goes on it can become difficult to manage the impact of various changes. Best Practices for Communication Organizational Changes Part 3Ĭontrary to what everyone would like, change does happen.7 Best Practices Communicating During an Organizational Change Part 2.